Kevin Appleby Susana Serrano-Davey

Financial Storytelling

A Talk by Kevin Appleby and Susana Serrano-Davey

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About this Talk

This workshop is designed to inspire participants to use storytelling techniques to make workplace presentations more engaging and impactful, even when presenting routine information or data. It begins with an interactive discussion, where attendees share the types of presentations they typically deliver and the subjects they cover.

The session’s core is my "HUSSLE" method, a six-step framework:

H – Hero: Establish a relatable hero for the audience to connect with.

U – Uphill Struggle: Adding a challenge creates intrigue.

S – Show: Reinforce the message with evidence.

S – Solution: A resolution or takeaway enhances the presentation’s tone.

L – Learning: Highlighting a lesson provides valuable insights.

E – Extraordinary: Standing out makes a lasting impression.

Each step is illustrated with personal stories, underlining how using storytelling can enhance presentation effectiveness. The workshop concludes by encouraging participants to rethink their approach and apply the tools covered to boost audience engagement and impact.

20 November 2024, 08:00 PM

08:00 PM - 08:50 PM

About The Speakers

Kevin Appleby

Kevin Appleby

COO & Podcast Host, GrowCFO

Kevin specializes in helping you transform your organization. He is GrowCFO’s lead business change and strategy mentor and can guide you through strategy development and execution in your organization.


Susana Serrano-Davey

Susana Serrano-Davey

Experienced CFO, Executive Coach & Mentor, GrowCFO

Susana Serrano-Davey (FCA) is an experienced international entrepreneur and leader known for her collaborative style. As a professional mentor, speaker & author, she shares her expertise to help you develop in your career. A dedicated explorer, she also spends several months a year travelling.

The Future CFO

The ExLF program from GrowCFO offers hands-on learning through annual credits, providing access to live, expert-led workshops on essential skills in finance, strategy, & leadership. Personalized learning plans and CPD/CPE accreditation make this a comprehensive, practical training solution.

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